The nationwide moment of silence is designed to unite Ukrainians in honoring the memory of fallen Defenders. And every business, regardless of format or scale, can become part of this worthy practice.
What to do:
Download the audio for a moment of silence. Choose the format that best suits the atmosphere of your venue: male or female voice, metronome, footsteps.
Explain to the team why this is important. Gather the team and talk openly about the meaning of this ritual. For example:
«"This is our way of thanking those who fight and honoring those who gave the most for our freedom. This is not just silence - it is remembrance, unity and awareness.".
Spread the word about the Moment of Silence on your business’s social media. Write a short post explaining why it’s important to you and invite your customers to join in. Turn on the sound every day at 9:00 AM.
Many establishments begin their work with a moment of silence. For example, they open at 8:55 to join in the minute at 9:00.
What if...
«"we don't have the ability to make an automatic audio announcement"»
This is not a problem. You can announce it yourself, turn on the radio, or take a short pause without words. The atmosphere will say it all.
«… customers may not like it»
It's worth remembering that this is not a compulsion, but an invitation to honor. People respond with respect and gratitude - especially in such difficult times.
«"... this looks like a political action"»
In fact, this is a global practice. Many countries have a minute of silence – for all citizens, not just government institutions.
«"... this is only for government agencies"»
No. This is for everyone. We, as a civil society, are creating a culture of respect. The more people join in, the stronger our unity.
«"... it's too late to do it now"»
It's never too late to start. For example, in 2024, dozens of coffee shops, restaurants, and bookstores began a daily Minute of Silence—and received support from customers.
«"... we are always crowded, there is no time to stop"»
On the contrary, that's when it's important to pause. It's a brief moment that creates a new space – for silence, unity, and awareness.
By implementing a Minute of Silence, your business will support the culture of remembrance in Ukraine. It is a small daily ritual that speaks of big things – respect, humanity, and unity.