This course is for business owners who:
- been in business for a long time, but marketing works unsystematically;
- invested in advertising and SMM without the predicted result;
- want to manage marketing and sales, not «put out fires»;
- strive for growth, scaling, and stable profits.
What is the course about?
About marketing, Internet promotion, service design and customer experience management as a management function that directly affects the financial results of a business
In the program:
- marketing as a decision-making system (not just a set of separate tools);
- target audience: how defining «your» customer affects profits;
- a value proposition that really works;
- SMM and targeted advertising: focus on results, not reach;
- social media promotion trends 2026;
- Jobs To Be Done: for what tasks the client “rents» your product;
- CJM customer journey: where businesses are losing money and how to fix it;
- Customer service and experience management are the source of sales growth.
Mandatory course element: end-to-end project assignment with presentation of results at the end of the course.
Course leaders:
Yana Chumak – system marketing and management solutions;
Natalia Azarova – SMM, content, advertising and sales in social networks;
Victoria Nesterova – CJM, service design, customer experience management.
Result for participants:
Taking this course will give you the opportunity to:
- see marketing as a managed system;
- clearly understand who your profitable customer is;
- control marketing without micromanagement;
- save time and budgets;
- get a clear action plan for growing your business.
Course start: February 02, 2026eye (offline, Kharkiv).
Structure: 9 classroom sessions, 3 times a week for 3 hours.
At the end of the course, there will be a pitching presentation of completed project tasks. The course is intensive, with 3 classes per week on weekdays, so please realistically assess your time availability before registering for the course. No class recordings are provided.
There are no plans to repeat the course.
The course is designed for active participation and full involvement in the learning process.
Registration: https://forms.gle/pn66wLVQjub2NbB2A
The project «Supporting MSMEs in Kharkiv through the Resilience Hub» is implemented by the NGO «Association of Private Employers» within the framework of the Economic Resilience Program of Ukraine (ERP). The program is implemented with the support of Switzerland through the Swiss Agency for Development and Cooperation and is implemented by the ERP consortium, which includes Mercy Corps, Right to Protection, Helvetas Swiss Intercooperation Helvetas Ukraine and JERU (Joint Emergency Response in Ukraine of Welthungerhilfe and Concern Worldwide).