Date: July 15, 2026
Time: 18:00–20:00
Format: online
Participation is free.
To participate, you must register in advance:
https://forms.gle/sjVNfbDXGY9uhXwL7
Most craft producers already create quality products. The next step is to learn how to sell them effectively online. How to choose between a marketplace and your own online store? How to design products so that they inspire trust and bring in more orders? How to attract buyers through Google, organize a product catalog, and automate routine processes?
Participants will receive practical answers to these questions during the webinar.
During the webinar, participants will learn how to:
choose the optimal online sales channel for your business; work with marketplaces and your own online store; create product cards that help increase sales; organize a product catalog, manage prices and balances; use SEO, Google Merchant Center and Google Ads to attract new customers; automate processes and save time using modern digital tools, including ChatGPT; improve customer service, logistics, and analyze online sales results.
Speakers:
Artem Tertichny — Strategy Director, entrepreneur, co-founder of Ninja School, and expert in building marketing strategies and business development.
Daria Dyachok — founder of the marketplace "Craft Society", digital marketer with 10 years of experience.
Online sales offer producers the opportunity to reach customers far beyond their community, scale their business, and thrive even in challenging times. Help spread the word about this webinar, you support local entrepreneurs in developing modern skills that will help their businesses grow.
Registration form:
https://forms.gle/sjVNfbDXGY9uhXwL7
The Technical Assistance to Ukraine and Moldova for Financial Inclusion and Recovery (UMIR) project is a five-year initiative of the European Investment Bank, funded under the EU4U Advisory Programme. The project is implemented by a consortium led by GOPA AFC GmbH (Germany).
