We invite you to an online event within the framework of the program "Supporting the Expansion of Women's Economic Rights in Ukraine.".
Topic: Design Thinking: How to Develop a Product/Service with Love for the Customer»
Date: April 16, 2026
Time: 16:00
Format: online on the ZOOM platform
In this webinar, we will explore the design thinking approach that helps create a WOW experience for customers. You will learn how to turn an ordinary service into a value that cannot be matched by price and build long-term loyalty to your brand.
What will we talk about:
- Empathy Map and methods for obtaining deep insights to create an accurate portrait of the buyer.
- Creative tools for generating non-standard ideas (SCAMPER, 4D method) and rules for effective brainstorming.
- Customer Journey Map design to identify customer loss points and moments of "falling in love".
- Rapid prototyping (Napkin sketch) and testing of new business solutions without unnecessary budget costs.
Speaker — Tatyana Anufrieva, business coach, author of the training programs "Design Thinking", "Financial Literacy" and "Women's Leadership".
Register for the event at the link: https://ee.urcs.org.ua/single/NyojI2GP
* The event is held within the framework of the program "Supporting the expansion of women's economic rights in Ukraine", whichimplemented by the Ukrainian Red Crossin partnership with Austrian Red Crosswith the support ofNEIGHBORHOOD IN NOTandAustrian Development Agency,with organizational and technical support public organization UMIND.